SYSTEM AND METHOD FOR USING CONTEXTUAL SECTIONS OF WEB PAGE CONTENT FOR SERVING ADVERTISEMENTS IN ONLINE ADVERTISING
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United States of America Patent
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N/A
Issued Date -
Dec 17, 2009
app pub date -
Jun 11, 2008
filing date -
Jun 11, 2008
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
An improved system and method for using contextual sections of web page content for serving advertisements in online advertising is provided. A publisher may use a tool to identify sections of a web page that represent content to be used in contextual advertising. When rendered by a web browser, content from marked sections may be extracted from the web page and sent to an advertisement server for selectively matching advertisements for display to a user. Features may be identified from the content sections and used to select advertisements matching the extracted content of the web page. In particular, the features identified from the content sections may be matched with features designated by advertisers for advertisements. Web page placements may be allocated for advertisements matching the extracted content, and the advertisements may be served for display with the web page.
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